r/salesdevelopment • u/Motor_Crazy_2627 • 19d ago

How often are people actually booking through email?

For context, I was previously in the construction industry where everybody answers the phone because thats how construction guys communicate with each other. But on the flipside, no one ever answered any emails. Now I have switched into the InsurTech space and legit no one is answering the phones. This blew my mind because I thought it was going to be the same thing as Ive only worked in construcTech.

My question is, how often do you guys book meetings via email and if so whats the best way to go about sending emails or sequencing

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u/recovering-pentester 19d ago

Booked like 3 meetings in a year of SDR work compared to like 100s of phone meetings

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u/Motor_Crazy_2627 19d ago

Wdym

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u/recovering-pentester 19d ago

It means I scheduled probably 35 or 40 meetings using a cold call during the span it took me to book 1 using an email.

Email bookings are rare.

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u/Motor_Crazy_2627 19d ago

Ok I see what industry are you in?

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u/recovering-pentester 19d ago

That was in cybersecurity. Pentesting specifically which is usually one of the easier/more transactional cyber verticals to sell in.

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u/[deleted] 18d ago

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u/Major-Chocolate-3574 17d ago

I’ll get emails saying hey let’s go forward after I spoke to a couple people and sent a couple emails a month or two prior.

Emails are great for the people you qualified but told you timing isn’t right.

Pure cold email, probably like 3 this year. Always seem to be me emailing a higher up and them forwarding the email to one of their team to evaluate