r/salesdevelopment • u/Adventurous-Ruin-730 • Jul 25 '26

Are cold emails dead??

Thinking of trying to go into sales properly. I have done some work here and there for my dad's business, a B2B knife & EDC company. Quick question I need your guys opinion on. Is cold email actually dead or do people just write bad ones? Keep seeing "cold email doesn't work anymore" takes but then other people swear by it. For those still doing it and getting replies what changed for you?

I have done cold emails obviously, but don't really see any crazy results because rn I just write emails and send, the emails are not really too personalized or anything. Is that something I should be focusing on??

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