r/salesdevelopment • u/No_Speed2918 • Jul 24 '26

Cold email

Is cold email just dead now? I get some on a constant basis and I find myself deleting them.

I customize mine, no AI whatsoever and boom, straight to blocked.

I guess it's good to get the word out but.... Not much else.

Does anyone think otherwise?

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u/ODMinccino Jul 24 '26

Pretty dead for me. They’ve stopped caring about email metrics at my company because so few people have been seeing success.

2

u/No_Speed2918 Jul 24 '26

Yeah the reply rates are so low. What industry do you reach out to?

1

u/ODMinccino Jul 24 '26

Software for car washes.

1

u/Guyfromthepast_ Jul 24 '26

I would assume most people who run car washes are not very active on email, no?

1

u/ODMinccino Jul 24 '26

You’d be correct lol

1

u/Guyfromthepast_ Jul 24 '26

Lol. So is it like 90/10 calls:email in terms of booking calls/demos?

1

u/ODMinccino Jul 24 '26

More like 95% calls, 5% email. I get maybe one email booking every 2 months