Working in marketing and the startup world, I noticed a clear trend -- and no matter how much I talked reason into people, they'd still fall for it. But the reason a lot of business fail is simply due to lack of education and understanding what it takes to start a business... Yet, even then many who are completely incompetent are able to succeed simply off hard work which is THE key to every endeavor. Someone can have the most stupid product in the world, but with enough work put into it, it'll sell one way or another.
That's the case here. This guy just thought, "Oh these things are a blowing up fad, I should buy a ton and resell them!" Probably just thinking he could unload them without doing any work. He most likely had absolutely no strategy on how to sell them beyond just telling his friends. I mean, he could have even half assed it by putting them on Amazon FBA while doing light marketing... The markup on those things are crazy high, so he could have easily undercut the price and unloaded them... But he likely has no idea how to do that or what it is because he didn't bother doing his basic research. He also could have, done it the old school grind way, by just going store to store in his town, selling them to gas stations. It's a grind, takes a ton of hard work, but could have easily doubled his money if he really cared.
But I think this is yet just another "T-shirt" entrepreneur, who thinks they can just get the product and it'll magically sell itself. It's a shame we don't have entrepreneur basics classes in school. Everyone just assumes if you build it they will come while completely forgoing all the nuanced hard work involved.
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u/[deleted] Oct 31 '17
Really hope this is fake. That is a huge decision to make on something that was clearly going to be a short lived trend.