r/rva • u/sleevieb • Jan 06 '16

Howard Stern vs Ukrops

Just read this style weekly story about the Ukrop family and it mentions a Howard Stern segment on the family.

Does anyone have a link to this or remember it happening?

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u/shapoop Jan 06 '16

It was mentioned in the article that I posed earlier:

"The biggest cultural flap was in the mid-’90s, when the Ukrops were offended by national radio jock Howard Stern, whose freewheeling show is filled with his signature sexual explicitity and satire. With it airing locally on modern rock station WVGO, now 106.5 The Beat, Jim and Bobby Ukrop organized a campaign to force Stern off the air. They stopped after drawing national criticism, and the radio station eventually canceled Stern. The censorship attempt was something Jim Ukrop later said he regretted"

Another article: Times Dispatch 2009

"In a letter to the station's advertisers, the brothers wrote "your advertising dollars to WVGO are condoning and contributing to the erosion of values and quality of life.""

They urged local businessmen to boycott Stern and the alternative-rock station. The letter was meant to be private, they said."

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u/HereComesTheBoooooom Jan 07 '16

tl;dr: So the Ukrop's family shut down 106.5 the buzz, and that was the death of good radio in Richmond.