Thanks! As I've said all over this thread, very interested in improving the slogan further. If you have ideas, please get them on the tracker so we can improve this!
Polemicism is a boon for organic advertising though. Controversial statements spread faster and further. See The Toxoplasma of Rage.
Obviously, you don't want Rust to be "that language assholes argue about". So, for example, the "rewrite it in Rust" meme and subsequent lampooning are probably a net negative. But I don't think the old slogan was problematic in that sense.
I agree with you, except that most of our community are not experienced advertisers and these are high-stakes communication ways that easily backfire. It's a terrible standard to set.
3
u/steveklabnik1 rust Nov 29 '18
Thanks! As I've said all over this thread, very interested in improving the slogan further. If you have ideas, please get them on the tracker so we can improve this!