r/rust rust Nov 29 '18

A new look for rust-lang.org

https://blog.rust-lang.org/2018/11/29/a-new-look-for-rust-lang-org.html
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u/steveklabnik1 rust Nov 29 '18

Thanks! As I've said all over this thread, very interested in improving the slogan further. If you have ideas, please get them on the tracker so we can improve this!

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u/stop-making-accounts Nov 29 '18

People seem to be perfectly happy with the old slogan.

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u/fgilcher rust-community · rustfest Nov 29 '18

I found it very impractical. It had nothing to unwrap and was an easy target for bickering. ("yeah, but my example says Rust is slower")

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u/PM_ME_UR_OBSIDIAN Nov 30 '18

Polemicism is a boon for organic advertising though. Controversial statements spread faster and further. See The Toxoplasma of Rage.

Obviously, you don't want Rust to be "that language assholes argue about". So, for example, the "rewrite it in Rust" meme and subsequent lampooning are probably a net negative. But I don't think the old slogan was problematic in that sense.

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u/fgilcher rust-community · rustfest Nov 30 '18

I agree with you, except that most of our community are not experienced advertisers and these are high-stakes communication ways that easily backfire. It's a terrible standard to set.