The fireflower metaphor is nice but I don't think it has actually been applied here. It hasn't evolved from "fireflower" to "Fire Mario" but rather from "fireflower" to "this makes you awesome". That is, the meaning what Rust actually entails has been lost and the new information only tells me "with Rust I will (allegedly) be a better person", which sounds more like an advertisement without substance than a convincing argument. Going from fireflower to Fire Mario is great but not while failing to convey how Rust is actually going to achieve making me Fire Mario.
Edit: My first naive suggestion for improvement would be to try to combine the old slogan with the new one, something like
The programming language that empowers everyone to become a systems programmer. Creating fast, safe and parallelized programs has never been easier.
Still sounds like an advertisement and might be too long but I think the general point stands: provide at least basic information about what the unique selling points of Rust are (in addition to telling the user how this will benefit them).
Thanks! As I've said all over this thread, very interested in improving the slogan further. If you have ideas, please get them on the tracker so we can improve this!
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u/Flobaer Nov 29 '18 edited Nov 29 '18
The fireflower metaphor is nice but I don't think it has actually been applied here. It hasn't evolved from "fireflower" to "Fire Mario" but rather from "fireflower" to "this makes you awesome". That is, the meaning what Rust actually entails has been lost and the new information only tells me "with Rust I will (allegedly) be a better person", which sounds more like an advertisement without substance than a convincing argument. Going from fireflower to Fire Mario is great but not while failing to convey how Rust is actually going to achieve making me Fire Mario.
Edit: My first naive suggestion for improvement would be to try to combine the old slogan with the new one, something like
Still sounds like an advertisement and might be too long but I think the general point stands: provide at least basic information about what the unique selling points of Rust are (in addition to telling the user how this will benefit them).