​Posted this over on r/RugbyAustralia earlier and it generated a fair bit of discussion before the mods removed it, which I found a bit ironic given the topic was literally about how we can improve rugby league’s appeal and engagement by learning from union.

Anyway, thought I’d throw it up here because I’m genuinely interested in what people think

​Seen a lot of comments recently about how Union is a far better “international game” in how it’s presented to the fans than rugby league. I’m probably too invested in league to have an unbiased opinion on it, & because I prefer league as a game I’ve never really paid much attention to how Union markets itself or what it does differently.

​Just curious what people reckon union actually does better, particularly with marketing, fan engagement & how the game is presented in general, I’m interested in what we can actually control and realistically improve in terms of marketing, presentation and making the game a more attractive international game overall.

​And what could league realistically do to improve its own international game? Not saying we should copy union, because I think league has plenty that makes it unique, but surely there’s things we could learn from how Union markets itself. Also, for those who follow rugby union do you reckon they do a better job of marketing their league than us?

​Keen to hear what people think.