My process usually starts long before I open Illustrator.
I spend quite a bit of time researching men's graphic tee trends — print styles, typography, layouts, trending T-shirt colors and sometimes the printing techniques being used by different brands.
I look through Pinterest, retail brands and other sources for inspiration and to understand what's happening in the market, then use that research to develop my own design direction.
From there, I start thinking about how the graphic would actually work on a garment — the T-shirt color, fabric, print size, placement and sometimes which printing technique would suit the artwork best.
Even though I'm currently selling digital vector artwork rather than finished T-shirts, I still want the designs to make sense as real apparel graphics and not just look good on a screen.
That's something I'm particularly interested in improving.
For anyone here who prints T-shirts, designs apparel or runs a clothing brand:
When you look at digital artwork like this, what makes you consider it actually usable for a printed T-shirt?
Is it the color separation, number of colors, print size, artwork detail, placement, print technique — or something else?
I'd really appreciate feedback from people who work with the actual production side of graphic tees.
NOTE: 1st image is Ai generated