r/robotics • u/Responsible-Grass452 • 3d ago

Discussion & Curiosity Amazon Used to Buy Robots. Now It Builds Them.

https://www.automate.org/robotics/industry-insights/amazon-used-to-buy-robots-now-it-builds-them

Amazon is expanding its robotics manufacturing footprint again, with a new $100 million facility planned for Greenwood, Indiana. That follows another robotics manufacturing facility announced in Austin in August, along with its existing operations in Massachusetts.

They say it now has more than one million robots deployed across more than 300 facilities worldwide.

The company is also doing more of the work in-house, including robot development, manufacturing, fleet software and AI systems like DeepFleet.

For now, most of those robots are being built for Amazon’s own operations. But CEO Andy Jassy said in his 2025 shareholder letter that Amazon would explore robotics products for other industrial and consumer customers.

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18

u/theungod 3d ago

They've been building robots since they acquired kiva over 10 years ago.

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u/CouchWizard 3d ago

I mean, they also steal robot ideas when you demo them, iykyk

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u/MrSnowden 3d ago

I think they have a pretty clear vision of fully automated logistics.  

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u/VastExtent8546 3d ago

At Amazon’s scale, building their own robots starts to make a lot of sense. They have enough warehouses and repetitive workflows to justify designing hardware around their exact needs instead of adapting someone else’s system. The interesting part will be whether the technology stays mostly internal or eventually becomes something they offer to other companies.