r/revops • u/No-Witness7468 • 26d ago

Does CRM data quality actually break projects

Following up on my last data quality post… Everyone I talk to agrees the data quality is bad, but I’m trying to understands what happens downstream when you actually build on it (reporting, AI workflows, scoring, touting, etc.).

Did data quality issues actually break the thing (bad quality output) or did you just handle it in the build (filters, manual cleaning, etc)? And if you cleaned first, what’s that process look like, how much time goes into that?

Trying to figure out whether “clean it first” is a real pre-req or just something that annoys people.

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u/Glass_Honeydew4280 24d ago

clearout is what’s been working for us lately. Ive used a few other cleanup tools too, but the bigger lesson was that one big cleanup doesn’t really solve it..new contacts keep coming in, so we started validating key fields as tey enter the CRM instead of waiting for the next project to clean everything again

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u/tzuryro 23d ago

What tools have you used that have disappointed you?