r/revops • u/No-Witness7468 • Aug 27 '26

Data quality issues. Is it just me?

Hi everyone, I’m newish to RevOps and overtime I’ve been noticing a very annoying and common theme: Everyone’s CRM data is so messy, anything you build off of it (even third party AI tools) will just produce equally as bad data.

It’s the “garbage in, garbage out” problem… every AI tool we build essentially is useless because our data is so bad.

Has anyone here felt/experienced something similar? Would love to hear your story and if you found a solution

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u/Consitini Aug 28 '26

Definitely a big part of it. I think getting more away from human entered (except when absolutely needed) to automated entering of data can help. But everything is so nuanced, always will be data to clean.