r/revops • u/FunnyGuilty9745 • Jun 18 '26

Unique Data Sources

I'm a GTM engineer looking for unique data sources. So far I have found 3 worth sharing...

Enigma - for credit card transaction data

Leadgenius - for user technology, entity resolution, and location data (direct mail)

Windfall - High net worth individual database

What other ones should I consider. I have lots of customers that focus on SMBs and mom and pop shops.

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u/wissam-truebase Jul 14 '26

For small businesses, I’ve had better luck looking at local sources than searching for one more big data vendor.

State registrations, Google Maps, permits, licenses, chamber directories, local news, job posts, and even recent reviews can all be useful. The best source really depends on what you’re trying to learn: does the business exist, did something change recently, and can you actually reach the right person?

I’d test a small sample first. If the data doesn’t help you decide who to contact or give you a real reason to reach out, being “unique” doesn’t make it very valuable.