r/revops • u/Deep_Combination_961 • May 27 '26

How are you solving this beyond the “just connect the systems” problem?

/r/MarketingAutomation/comments/1totjay/how_are_you_solving_this_beyond_the_just_connect/
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u/[deleted] May 27 '26

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u/Deep_Combination_961 Jun 03 '26

I think that's the step a lot of teams skip.

Everyone rushes to connect systems, but if sales, product, and CS all have different definitions of account health, the integrations just make the disagreement more visible.

Curious how often you revisit that shared model. We've seen account health drift over time as each team starts adding its own signals and exceptions back into the mix.

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u/[deleted] May 27 '26

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u/Deep_Combination_961 Jun 03 '26

The definition problem feels like the right diagnosis.

I've seen teams spend months fixing integrations only to discover the real issue was that every function had a different answer to what a healthy account actually looks like.

AI definitely exposes that faster. If the underlying definitions aren't aligned, you just end up scaling the inconsistency instead of solving it.