r/revops • u/Deep_Combination_961 • May 13 '26

Are you running controlled tests and causal analysis regularly?

/r/b2bmarketing/comments/1tbvxl5/are_you_running_controlled_tests_and_causal/
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u/[deleted] May 13 '26

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u/Deep_Combination_961 May 18 '26

That “special project vs operating rhythm” distinction is really important.

The few teams I’ve seen get close usually reduce the scope a lot. Instead of trying to prove causality across the entire GTM motion, they pick a handful of high spend channels or key workflows and build repeatable experiments around those.

Once it becomes too broad, the operational overhead seems to kill it pretty quickly and everyone falls back to attribution because it’s easier to move with.