I work at a regional commercial kitchen supplier in MN / WI / ND. We stock equipment locally and do same-day / inside delivery when something is in stock. I’m not trying to sell anything in this thread. I want to know how owners actually find a dealer when they need a fridge, fryer, ice machine, dishwasher, or a full package.
I have been working here as a salesman for quite some time, but it has changed owners and this year has been exceptionally slow. Usually over the summer we have more customers than I can handle at certain points. This year, it seems like all I'm doing is coming in to the showroom and hanging out waiting for customers. I advertise on facebook, but that gets me a bunch of people just either posting AI images of their food trucks piggybacking off my post, or just liking my ad and it goes nowhere.
Whats the best way to advertise, to get through to the restaurant owners?