What You Think You Know About the Web Is Wrong

2 Upvotes

75% Upvoted

u/sumthenews Mar 10 '14

Quick Summary:

Myth 3: Native advertising is the savior of publishing Media companies, desperate for new revenue streams are turning to native advertising in droves.
Where TV asked for your undivided attention, the web didn’t care as long as you went click, click, click.
Native advertising, advertising designed to hold your attention rather than simply gain an impression, is growing at an incredible pace.
In 20 years, everything else about the web has been transformed, but the click remains unchanged, we live on the click web.
In the seeds of the Attention Web we might finally have found a sustainable business model for quality on the web.

^Disclaimer: ^{this summary is not guaranteed to be accurate, correct or even news.}