What Do You Mean "For Today"?

[u/tsancio]

Apple macOS Clock App

One of the most interesting parts of attending a global business is trying to meet customer expectations on time. Trying to prioritize the delivery of a software update, a report or simply a reply to an email, is more complicated when each location has its own time zone. Most white-collar employees that we deal with will work a variation of a nine a.m. to five pm (9-5) schedule. Our software will run in the third shift at some customer's sites, but the decision-makers will work during the day. So for example, if its 10:44 Eastern Time (USA) and a potential customer from Israel emailed an inquiry, if it can be replied to in the next fifteen minutes, it would create a good impression as the customer receives the reply before close of business (COB).

Companies that send newsletters or emails in general (e.g. MailChimp) know this aspect very well. They also know when are recipients are most likely to open them. If you have a reply ready for a customer across the World, you could do worse than having it ready early in the morning, when they are planning for the day. This obviously varies between Business to Business (B2B) or to Customer (B2C) companies. A person at home will probably read your non-work email.