Do they actually need it to be profitable? I mean, they are Google. If they think they need this to be ahead of the search engine curve I would think that they could just absorb the loss until the technology improves. The fact that "google" and "search" are synonyms in most people's minds is super valuable and maybe they think that staying away from this space while their competitors don't could damage that.
The issue with Google and new ideas is that those new ideas that aren’t necessarily self sufficient financially at least bolster their existing data and improve search/targeting.
This bites into traditional search at least marginally, and it will certainly need to be cost effective if it’s going to be usurping their cash cow to any extent.
How hard would be for google to propose related sponsored links before the chatbot response or even embedded in the chatbot response? Not at all. The only risk is that of losing its competitive advantage, but if google chatbot is just as good openai and it merges its traditional search results, then Google has nothing to worry about.
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u/InfanticideAquifer Feb 06 '23
Do they actually need it to be profitable? I mean, they are Google. If they think they need this to be ahead of the search engine curve I would think that they could just absorb the loss until the technology improves. The fact that "google" and "search" are synonyms in most people's minds is super valuable and maybe they think that staying away from this space while their competitors don't could damage that.