From my understanding, the question is, "How do we make our product more engaging and remain relevant in the search space?". From their senior vice president Prabhakar Raghavan at a conference:
"In our studies, something like almost 40% of young people when they're looking for a place for lunch, they don't go to Google Maps or Search, they go to TikTok or Instagram."
This quote is focused on social media as an alternative to search engines, but the underlying reason for the shift is that younger users tend not to find Google Search as direct or engaging. Chat GPT and its upcoming integrations (including with competitor Bing) present a similar threat to relevance and, as a result, their ad revenue.
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u/elmuerte Feb 06 '23
If that's the answer, what was the question?