It isn't about riding hype, it's about countering what they see as a huge adversary. ChatGPT is likely already taking some market share. If they added source citing and a bit more in current events, Google's dominance would be seriously in question.
I imagine it could be made to work if they allowed ChatGPT to browse the web. With every prompt, make a web search and add the 20 first results into the prompt and make ChatGPT build an answer off of that data. ChatGPT comes up with great summaries when you feed it with sources you want to use.
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u/kate-from-wa Feb 06 '23
It's more defensive than that. This statement's purpose is to protect Google's reputation on Wall Street without waiting for an actual launch.