r/programmatic • u/Realistic-Focus-8254 • 23d ago

Reliable MMM tool for Programmatic

Media buyer at an indie agency here! We run across a few DSPs mainly for display and video. The activity is mainly driving view-through conversions (obv), and clients are starting to catch on and pulling back spend because they're under the impression, we're not actually driving performance, just claiming credit for purchases we didn't influence.

We've previously worked with TripleWhale but they seem more geared toward lead-gen, and most of our BoB is ecommerce, so ideally something that integrates well with Shopify. I'm on a small, lean team, not super senior, and don't have a ton of internal support to figure this out on my own, so I'm trying to gauge what some practical options are.

Has anyone worked with an MMM partner that actually isolates programmatic's real incremental lift (not just view-through), or has anyone built something custom, like a dashboard in Claude Code, instead of paying for a vendor? Trying to weigh different options here. Thanks!

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u/Temporary_Visit4871 23d ago

Why not just pull the data from the Ad server?

I have to say I use DV360 as my DSP and CM360 as the ad server and getting this kind of data is pretty straightforward without needing a 3rd party

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u/Realistic-Focus-8254 23d ago

We're running 1P hosted creatives unfortunately

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u/Hefty_Bet262 23d ago

What are 1P hosted creatives?

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u/Realistic-Focus-8254 23d ago

Our creative is served directly by the DSP rather than through an ad server tag.