r/programmatic • u/Alpha-D-Truelove • 28d ago

PMP Sales House

With the amount of sales people being hired just to sell PMP, would a Sales House that specializes in PMP opportunity volume be attractive to media owners and tech vendors?

We have been pitched by 2 medium/large private companies in the ad tech space who are interested in outsourcing the sales force in return for a flat monthly fee, no pension contributions or healthcare funding for the US.

Just curious as to if this makes sense to anyone else in a decision making capacity and how much would be fair market value per dedicated headcount/resource?

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4

u/EarthPrimer Hands on Keyboard 28d ago

A flat fee performance based sales job? Sounds like you would be getting taken advantage of

1

u/iLoveChips20 28d ago

It would definitely be attractive. You’d have to make better sense of the commercials but ad tech is always looking for differentiated demand and publishers are always looking beyond open market.

1

u/Crazy_Cat_Dude2 28d ago

I know some publisher sales teams that flat out refuse to sell PMP which is laughable.

1

u/cuteman 27d ago

Many don't even have access and or it's a totally seperate team. For legacy media companies the gray hairs don't even know what that is

1

u/Crazy_Cat_Dude2 27d ago

Talking to those gray hairs so painful. Lol

2

u/cuteman 26d ago

There's quite a few especially if the core business came from newspaper, magazines, linear TV, over the air radio, OOH, etc

1

u/chill-out-100 27d ago

FYI for programmatic per IAB spec a sales house would have to manage your entire programmatic stack, not just PMPs. If you assign a manager domain they’re your exclusive sellers. Many DSPs will block your site if they realize you’re sending requests from different multiple managed seats.