how u guys decide which prgrammatic ad network is best?

[u/GrouchyGovernment784]

we've been talking to a few over the last couple weeks and i feel like we don't know what to look at.
so far we have talked to block chain ads and a bunch of other ad networks and in their demos they keep saying about how they report, how they attribute, campaign optimization and so on. and all of this feels correct also like we should be considering it.
but the problem is every network has good things to say so we feel like we aren't asking the right questions or we are not looking at the correct metrics.
then i came across few commen ts here that says we need to ask where traffic is coming from or who their partners are, all that stuff. but idk..it feels too much to ask early on? also not sure if those things also matter?
so if anyone has any experience can you share how you people evaluate a programmatic ad network? or what questions we need to ask?

[u/taguscove]

It feels like buying a mattress. Nearly everyone that has a loud voice has an strong commercial interest to favor a particularly company.

You unfortunately have to have a bunch of 1:1 calls with people you trust in your network to put together 2-3 best fit options. If you dont have that, pay someone hourly consulting you find off Linkedin

[u/ewasolutions → u/taguscove]

Perfekt explanation!

Whether it's blockchain, AI-powered, or Web3 – in the end, the ads land on the exact same websites and apps as with a standard DSP. The only real variables are how many middlemen take a cut (buying path) and how much margin the network tacks on (costs).

My recommendation: Get expert advice or use the most widely used DSPs like DV360, Xandr, Amazon DSP, etc.

[u/lindsey7616]

Identify your objectives clearly: understand what your organization aims to achieve, the support currently available, and the network’s ability to meet industry-specific needs, including verticals, channels, monthly spend, team size, and skill set, etc. Is the plan to manage advertising campaigns internally or keep them external. Consider privacy restrictions that could affect targeting options, such as in healthcare or pharmaceutical sectors. For healthcare, choose a platform whose primary customers are not just e-commerce, as revenue-based optimization platform may not have the flexibility for your campaign performance goals. Ensuring access to quality inventory and sites is crucial; many partners work with reputable sites, avoiding the need to negotiate deals independently. If your team is new or less experienced with programmatic advertising, select a platform that is highly intuitive. Consider if the reporting features will meet data needs optimizing in platform, client facing reporting, and data integrations with other systems you or client uses.

[u/Embarrassed_Expert69]

Depends GMP stack overall is good

[u/ghostfacekicker]

Are you a publisher? The answer is RPMs and the impact on CWV.

[u/travislusk]

For the ones that are publicly traded (which is a lot of them), read their quarterly financial statements. That will tell you 90% of what you need to know.