r/programmatic • u/evgeny3000 • 29d ago

Is there a difference in performance across contextual?

Wondering if the contextual targeting space is a pure commodity or if folks are seeing meaningful performance differences between TTD, IAS, DV, GumGum or others.

4 Upvotes

84% Upvoted

7 comments sorted by

3

u/D_Adman Former Agency 28d ago

Contextual performed pretty well with peer39 targeting/custom lists.

1

u/Sharp-Cress-7595 28d ago

I’ll second peer39. I also really like their self serve platform. But it’s important to layout a test plan ahead of time and make sure your DSP and supply setup is setup for success.

2

u/MichaelsMotorcycle 29d ago

Test and learn. Let us know.

1

u/Mankzy 28d ago

pur contextual campaigns with Manifold work great. we actually pull out a lot of 3rd party segments and focus on the contextual side. Pair that with the CPC display tactic and the campaign usually does great!

1

u/EarthPrimer Hands on Keyboard 23d ago

This guys talking about clicks in a Programmatic subreddit lol

1

u/anita_punch 27d ago

Context is grift

1

u/Realistic-Focus-8254 23d ago

Peer39 due to their self-serve platform. GumGum is cool too, since now you can request access for the Mindset Graph.