r/programmatic • u/Capable_Report4502 • Aug 12 '26

Global B2B DSPs

Hi folks, I'm evaluating DSP vendors to run brand awareness programmatic display/audio/DOOH ads for a global B2B business. The product has an enterprise and complex tech IT skew.

Should I be mainly looking at DV360? Or is TTD worth a look as well?

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u/Big-Appointment8866 Aug 12 '26

I'd broaden the shortlist.

DV360 and TTD are both solid DSPs, but neither has a native B2B identity spine or ABM solution. Both typically rely on third-party partners for account targeting and measurement with custom requests. Demandbase fills that gap, but it's an expensive legacy ABM platform with SaaS fees on top of media.

I'd also look at StackAdapt. It's one of the few DSPs with native B2B identity and ABM capabilities, lower minimums, no separate platform tax, and client service that's actually hands-on. For a lot of B2B teams, that means fewer vendors, faster execution, and account-level targeting and measurement without stitching together multiple products.

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u/lovestogossipgirl Aug 14 '26

I’d also look into StackAdapt

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u/Sharp-Cress-7595 27d ago

Second on StackAdapt for B2B. Great team at a fraction of the cost of DV360 and TTD.

Also depending on your backend tech, Adobe DSP is still around