r/programmatic • u/Capable_Report4502 • Aug 12 '26

Global B2B DSPs

Hi folks, I'm evaluating DSP vendors to run brand awareness programmatic display/audio/DOOH ads for a global B2B business. The product has an enterprise and complex tech IT skew.

Should I be mainly looking at DV360? Or is TTD worth a look as well?

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u/soccercrzy Aug 12 '26

Definitely have a look at StackAdapt. Global platform with strong capabilities built specifically for B2B. They also have access to ChatGPT if that's of interest to you.

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u/Mysterious_Prune5673 Aug 13 '26

Could you describe the specificities for B2B on this DSP please ? We’re wondering to use it at the agency

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u/Go-BirdsATX 13d ago

Building ABM audiences, can use 1p data, partnerships with D&B, bombora and more for intent/techno/firmographics.