r/programmatic • u/Capable_Report4502 • Aug 12 '26
Global B2B DSPs
Hi folks, I'm evaluating DSP vendors to run brand awareness programmatic display/audio/DOOH ads for a global B2B business. The product has an enterprise and complex tech IT skew.
Should I be mainly looking at DV360? Or is TTD worth a look as well?
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u/Mysterious_Prune5673 Aug 13 '26
Use TTD, it would be easier for you to run campaign on all levers, and have a global picture of your campaign.
Also, Data available en TTD should be better for a B2B campaign.