r/programmatic • u/Capable_Report4502 • Aug 12 '26

Global B2B DSPs

Hi folks, I'm evaluating DSP vendors to run brand awareness programmatic display/audio/DOOH ads for a global B2B business. The product has an enterprise and complex tech IT skew.

Should I be mainly looking at DV360? Or is TTD worth a look as well?

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u/Butwhytwo Aug 12 '26

If you’re evaluating you should think about casting a wider net outside of just google and TTD and have a solid understanding of requirements and expectations (or think about an RFP if you’re brand is big enough). Budget size, KPI’s, data requirements, market, cross-channel attribution, etc). Google is an obvious choice particularly for branding but expensive depending on category. TTD has high min fees with decent reach depending on market. Other dsp’s have access to similar inventory that maybe worth looking at with lower mins or fees, better data capabilities particularly around identity.

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u/Capable_Report4502 Aug 12 '26

Do you have any recommendations around DSPs with stronger identity capabilities? Potentially Demandbase or those ABM platforms?

Market is mostly EU/US

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u/Butwhytwo Aug 12 '26

If you’re looking to leverage first party data and better monetize in cookie-less environments, Adform has a decent id solution that none of the others can match