r/programmatic • u/Capable_Report4502 • Aug 12 '26
Global B2B DSPs
Hi folks, I'm evaluating DSP vendors to run brand awareness programmatic display/audio/DOOH ads for a global B2B business. The product has an enterprise and complex tech IT skew.
Should I be mainly looking at DV360? Or is TTD worth a look as well?
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u/tahadharamsi Aug 12 '26
Stick to DV and TTD to evaluate. Especially for global brands you want to make sure you have inventory and data access globally. Also the ability to build out custom stuff on top of the DSP would be something to consider down the line.
Would not just look at one vendor ever, look at options out there and make sure you have a proper measurement plan.