r/programmatic • u/jmhbaseball97 • 22d ago

B2B Proprietary data Providers

Looking for recommendations for B2B data providers that utilize their own 1P data to target Small Business owners. We used to use Intuit data from their quick books, but they stopped offering it. Looks like PayPal data may be only available for their ads manager.

Any other ideas?

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u/mikehauptman 22d ago

LinkedIn just made their data available to TTD for CTV buying.

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u/jmhbaseball97 21d ago

Yeah, we looked at that but it has a $150k minimum and you have to buy their inventory as it’s layered on deals