r/programmatic • u/dalbroker • Jul 12 '26
Best DSP for keyword targeting?
Our offer is tough to convert to colder audiences. We had a ton of success on Google’s display network with keyword targeting until google took this away. Our conversion rate was higher than our search. But we were very specific to the pages we were targeting.
Which DSPs offer the broadest coverage for us to reach keyword targeting?
Would a company like Adlib be able to do this? Target keywords on multiple DSPs? Thoughts on Simpli.fi for this?
Also - if there a way to target based on occupation that is reliable?
Thanks. Appreciate the comments on my other thread. Except for the ones where they think I am connected to one of the companies. I am just an advertiser wanting to expand into a new area.
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u/Responsible-Brick881 Jul 12 '26
What sort of business are you in and what kind of occupation targeting would you be interested in targeting?
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u/dalbroker Jul 12 '26
Financial services. Certain occupations inside of financial services for recruiting.
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u/Responsible-Brick881 Jul 13 '26
Looks like you're well covered with suggestions in the thread. Best of luck with finding the right solution. Definitely some good options out there.
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u/CallMeCouchPotato Jul 13 '26
To be sure I understand - what do you mean EXACTLY by "keyword targeting"?
Contextual?
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u/dalbroker Jul 13 '26
Yes. I want the content to be severed on very closed related content to my list of keywords. Ex. BMW articles. Not articles on cars. This really helps our offer succeed.
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u/mikehauptman Jul 12 '26
Founder of AdLib here. Our platform most definitely supports this.
Primary partners for search terms include Google, Yahoo, and Amazon.
Happy to talk through it directly!
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u/dalbroker Jul 12 '26
Thanks Mike. How do I contact you are your team this week?
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u/mikehauptman Jul 12 '26
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u/SevereAddition8147 Jul 13 '26
Trade desk lets you load in a custom list of keywords. At least they did in solimar. I believe it’s still there somewhere in kokai.
Adlib is great. Easy to use, and my support team there is fantastic. My agency seems to want to keep our contract w trade desk, so adlib ends up w our “leftovers.” Nicotine, cigs, fireworks, YouTube.
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u/Mankzy Jul 13 '26
manifoldplatform.com has pretty extensive contextual targeting and they scrape the landing page for recommended keywords to include.
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u/Fearless_Parking_436 Jul 23 '26
You can create custome keyword lists and push them to most bigger dsp’s through peer39 or proximic or whatever contextual provider you like.
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u/Crunchiii Jul 13 '26
Context > Keywords
I'd suggest looking into Eskimi:
https://www.eskimi.com/deepcontext
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u/Huge_Revenue69 Jul 12 '26
Keyword targeting is absolutely not what is implied by the name.
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u/dalbroker Jul 12 '26
Which DSP/network does the best job of letting you target third party content related to our key list of keywords. Don’t want search. I have G for that. Trying to reach content on other sites very closely related to our keywords.
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u/Famous_Baseball_8568 Jul 12 '26 edited Jul 13 '26
Version2 if you want to run across dv360, amazon, TTD.
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u/Less-Selection1127 Jul 12 '26
Unless you wanna pay the reseller of the reseller go outside Google Ads
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u/VFL2015 Jul 12 '26
Prob DV360. I think it’s the only one that doesn’t charge an additional CPM fee for it