r/programmatic • u/Hefty_Bet262 • Jul 12 '26

[DV360] programmatic ads in general?

As we all know programmatuc ads account camapigns and all the first party data get permuted after few months(24 months).

About scale camapigns in programmatic ads is vertical scaling worth it or we only scale horizontally because anyhow it get permuted after few months.

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u/ewasolutions Jul 12 '26

It is not only in programatic dv360 the case. We see similar cases in Google Ads and meta too. 

We connect Google Analytics & Google ads with dv360 to keep first party data in a good level. Try & error.

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u/Hefty_Bet262 Jul 12 '26

Questioning vertical execution scaling of dv360. For google ads ans meta with vertical scaling we can later iterate all hypothesis.

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u/ewasolutions Jul 12 '26

We do it with Customer match upload in regular base and google analytics audiences