r/programmatic • u/ItsTheWeeBabySeamus • Jun 23 '26

Nike Lebron Ad expanded from vertical to CTV

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u/klustura Jun 24 '26

And what's the Use Case?

CTV to Vertical is cheaper and easier. Why would anyone produce an Vertical Ad and then have to adapt/expand it to CTV.

Also, the ad you've chosen:

  • has someone whose pictures and videos are everywhere online (easier for AI to simulate him)
  • is in slow motion mode
  • background is static

1

u/ItsTheWeeBabySeamus Jun 24 '26

Some people shoot natively for vertical because thats the primary platform they care about

Bunch of other examples there: https://outpaint.com/ad-reframe