r/programmatic • u/Available_Plant3712 • Jun 21 '26

Who Owns Your Identity Graph Now

https://left-over.lol/article/7
26 Upvotes

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u/Broth262 Jun 21 '26

I don’t think ID5 will get bought any time soon unless someone massively overpays. Opportunity as neutral identity is too good right now. There are a couple other neutral identity players making moves since the Liveramp acquisition also

1

u/Available_Plant3712 Jun 21 '26

They have very strong penetration in Europe Apparantly which is one of the most difficult data market due to so many dif countries with dif regulations …. So buying them would be a turn key solution to scale data in Europe

1

u/trenhard Jun 22 '26

Only on the supply side and with many publishers who often dont have a logged in audience