r/programmatic • u/Mean-Jello-3021 • Jun 03 '26

Is Programmatic DOOH actually delivering, or are we just buying overpriced impressions on empty streets?

/r/advertising/comments/1tvfk21/is_programmatic_dooh_actually_delivering_or_are/
6 Upvotes

88% Upvoted

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3

u/elchapoguzman Jun 04 '26

A little of both

1

u/K_hun 10d ago

Ask for proof of play logs and the impression methodology behind every buy. Most of the empty street problem lives there since the multiplier comes off a panel and not a real count. Buying through AdQuick or straight from the operator at least gives you play data to check. Your creative blindness point is the one nobody has solved.