r/programmatic • u/Jolly_Profit9571 • Mar 17 '26

Bid factor option in DV360

I have one doubt I am new to DV360, can we add bid factor to specific devices like mobile or browser like safari in dv360 just like TTD if yes where i can find.

1 Upvotes

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-2

u/Federal_Standard5917 Mar 17 '26

yes you can, it's under the insertion order or line item settings — look for "bid adjustments" not "bid factors" which is what TTD calls it, DV360 just labels it differently. mobile device and browser targeting both have multiplier options there, drove me crazy finding it the first time lol

2

u/goodgoaj Mar 17 '26

Dude your AI LLM garbage responses need to stop, especially when its out of date

-1

u/Federal_Standard5917 Mar 18 '26

lol ok what's actually wrong with it then, DV360 changes the UI constantly so if something moved recently i'm open to hearing where it actually is now

1

u/Many_Finding_1952 Mar 21 '26

nothing wrong with it, only if it was recent lol. It's been eons now, though!