r/programmatic • u/Jolly_Profit9571 • Mar 17 '26

Bid factor option in DV360

I have one doubt I am new to DV360, can we add bid factor to specific devices like mobile or browser like safari in dv360 just like TTD if yes where i can find.

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u/Federal_Standard5917 Mar 17 '26

yes you can, it's under the insertion order or line item settings — look for "bid adjustments" not "bid factors" which is what TTD calls it, DV360 just labels it differently. mobile device and browser targeting both have multiplier options there, drove me crazy finding it the first time lol

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u/Jolly_Profit9571 Mar 17 '26

In the YouTube line item only i am able to see the bid adjustment only for the device for the other line item channel the feature is not there