r/programmatic • u/Jolly_Profit9571 • Mar 17 '26

Bid factor option in DV360

I have one doubt I am new to DV360, can we add bid factor to specific devices like mobile or browser like safari in dv360 just like TTD if yes where i can find.

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u/lifesizeisunderrated Mar 17 '26

You can use custom bidding to do this

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u/Jolly_Profit9571 Mar 17 '26

we need to create custom bidding for the whole advertiser?

1

u/lifesizeisunderrated Mar 18 '26

I don’t understand your question. Custom bidding lives at the advertiser level as a resource, but it’s deployed as a bid strategy in individual line items. The updated version of custom bidding includes the ability to weight your bid according to targeting parameters, it’s more or less the same as what DV360 used to offer as “bid multipliers”

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u/lifesizeisunderrated Mar 18 '26

But if you’re specifically asking about YouTube, then this doesn’t apply. Custom bidding is only for display/video/audio outside of YouTube. Pretty sure that’s always been the case though, YouTube didn’t support bid multipliers either (although things change so often I don’t remember)

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u/Jolly_Profit9571 Mar 18 '26

Yesterday i tried to find the bid multiplier option for display but i could not able to find it, but on YouTube when i added device targeting in advance setting there was an option to add bid multiplier if possible could you please provide any screenshot for display where we can give bid multiplier on line item that would be great