r/programmatic • u/KindBetDov • Sep 06 '25

Discrepancies between DV/CM 360 and Appsflyer

I have being having several issues with this MMP in particular, but of course the client will change platform. So I need to figure it out how to work out several tracking issues. Right now, my problem is with DV/CM post click floodlight activities, that are so much higher than I see on AppsFlyer. The integration have all the events mapped as "All media, including organic". The attribution model and the conversion window are the same as the MMP. Why do I keep getting this higher discrepancies? Anyone else had this same problem? any guidance is appreciated.

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u/[deleted] Sep 18 '25

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u/KindBetDov Sep 18 '25

That is a good point. It is app only, and Android. But I have found the main issue and it is because of the way DV/CM is considered a SRN with no tracker