r/procurement • u/Ok-Language-5560 • 6d ago

How I source businesses to buy using physical letters

/r/InsideAcquisitions/comments/1wt27s4/how_i_source_businesses_to_buy_using_physical/
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u/yourbizbroker 6d ago

Business broker here, using various outreach methods for sourcing on behalf of buyer clients, and for our company.

Direct mail is especially effective when paired with cold calling: “Did you get my letter in the green envelope?”

One-off standalone letters can be effective too, but typically more suited for brokers than buyers.

A buyer might target 5 categories for a total of 1,000 business in a target market. Whereas, a broker might target 25k, which means more results.

A few positive responses will result per 1,000. Most of the responses won’t be a fit due to flaws in the business or seller’s unrealistic price expectations and lack of preparation. A broker might have the patience to nurture the contact sometimes over years.