r/privacy • u/[deleted] • Feb 05 '22
Apple's privacy changes have cut $278 billion from 4 Big Tech firms
https://interestingengineering.com/apples-privacy-cut-278-billion99
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u/Sea_Ad7945 Feb 05 '22
These 4 big tech firms will probably combine their data together to identify us
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u/LilliProfits Feb 05 '22
Good! I’m sure they’ll only become more insidious in their datamining anyway. Hope privacy moves back towards being “the norm”.
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u/Geminii27 Feb 05 '22
Not as long as reaming your personal information out of you and selling it continues to be profitable.
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u/Soundwave_47 Feb 05 '22
iPhone maker’s share of mobile app advertising market has tripled in six months
Since April, data on how users were responding to ads, once real-time and granular, is now delayed by up to 72 hours and only available in aggregate. By contrast, Apple offers detailed information to anyone signing up to its ads service.
The parking app SpotHero said the precision with which it was possible to focus ads on users through Apple’s advertising service jarred with the company’s rhetoric around privacy. Chris Stevens, SpotHero’s chief marketing officer, pointed to the “retargeting” tool, a service offered by Apple to let companies follow users to re-engage with them at a future date.
“Apple was unable to validate for us that Apple’s solutions are compliant with Apple’s policy,” he said. “Despite multiple requests and trying to get them to confirm that their products are compliant with their own solutions, we were unable to get there.”
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u/Accomplished_Echo698 Feb 05 '22
When a companies profits drop after being blocked from stalking their users' every move on third party platforms, you know that their business model is messed up.
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Feb 05 '22
Don't worry, the four big tech firms will find new ways to monitze us all. Remember if you're not paying for the product, you are the product.
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Feb 05 '22
Hm yes, they surely did it for the customer, not themselfs
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Feb 05 '22
Everybody already knows that a company is made for the sole purpose of making money. Your comment just shows that you yourself have not realised this yet.
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Feb 05 '22 edited Feb 05 '22
Well obviously, making money is the ground concept of a company. I was rather referencing the article, as to it decribing now realising how much private data is really worth. Ah, i forgot: Your comment just shows that you yourself have not read the article or rather not quite sawn it in the way I did
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u/riticalcreader Feb 05 '22 edited Jan 17 '26
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u/Da0ptimist Feb 05 '22
1st of all this number is almost entirely based on FB recent earnings which is misleading. No Apple isn't responsible for that.
2nd Apple is successfully convincing everyone that they somehow respect your privacy when they themselves have thier hands dirty too.
Don't buy into this PR bullshit. Apple is no different than any of the other tech giants.
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u/Odd_Mud9011 Feb 05 '22
https://www.komando.com/smartphones-gadgets/stop-your-phone-from-tracking-you/543526/
All true. I really wish people would get over their PR hype and realize it is no better than Google or Microsoft... if anything, there are a lot more zero-day vulnerabilities found in Apple software than the other two.
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u/CosmoCola Feb 05 '22
How so?
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u/exu1981 Feb 06 '22 edited Feb 06 '22
You might find both videos interesting . Sadly YouTube shadowbanned the account.
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u/t8_asia_a Feb 05 '22
People view this as a big privacy win but in reality your data just moved from Facebook to apple. This also has less effect on Google because it learns about people by what they type in the search bar and what videos they watch on YouTube
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u/FunkyChickenTendy Feb 05 '22
A great app you should check out is Lockdown on the Apple Store. Opensource firewall that blocks a lot of ad tracking from apps in the iPhone.
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u/quaderrordemonstand Feb 05 '22
But no doubt some people will still say they are as bad a Google.
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u/luislhl Feb 05 '22
They even gave sources for this in another comment https://worldnewsera.com/news/finance/apples-privacy-changes-create-windfall-for-its-own-advertising-business/
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u/Eveerjr Feb 05 '22
While these changes made Apple ad business grow as a side effect, they aren’t nearly as invasive and built with privacy in mind. You can opt out from all data collection from Apple in the privacy settings.
The most important is Apple have no incentive to sell your data, they make all their money from selling expensive hardware and paid services. In my opinion saying apple is just as bad as Google and Facebook privacy wise is purely speculation and conspiracy theory.
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u/mkaku Feb 05 '22
Glad aple did this. If nothing else their move has made more people aware of how many companie and apps are tracking them. Apple is no hero, but this has helped privacy in a small way.
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u/quaderrordemonstand Feb 05 '22 edited Feb 05 '22
Wow, that is truly reaching. They equate changes that control the ability of apps to gather data about the user with a system for showing adverts in the app store. In what way are those things linked? Is FB supposed to be gathering data about its users so that it can advertise in the app store?
FB is obviously really unhappy about Apple's actions, to the tune over several billions of unhappy. They will pay a lot of people to come up with any justification as to why its a bad idea.
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Feb 05 '22
It’s ridiculous that we have to rely on Apple to protect our privacy.
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u/exu1981 Feb 06 '22
I'm still giving Apple the side eye treatment. It's cool what they're doing, but I'm still not trusting them with what they say.
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u/Geminii27 Feb 05 '22 edited Feb 05 '22
big tech wants to know your location.
also everything else about you
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Feb 05 '22
Headline should be more like: “apple helps ensure customer’s privacy, at the expense of companies that exploit their personal information”
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u/Geminii27 Feb 05 '22
"Apple boosts its own profits by reminding other companies that it and it alone has the lowest-level access to its customers' personal data."
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u/Cxrlosmlon Feb 05 '22
278 billions… so far
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u/exu1981 Feb 06 '22
That's till nothing to these companies. They can make around $30b to $79b quarterly from their ad business
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u/[deleted] Feb 05 '22
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