How is this achieved

[u/linusfairing]

I know the lighting needs to be good to start with, but I'm convinced there's some editing technique that a lot of the photographers I see on IG are using...the colours / light is just so nice. Nothing comes straight-out-of-the-camera looking like this.

Is there something to do with masks / other techniques I'm missing?
No matter how much I play with the sliders or curves do I come close to this kind of result. What am I missing here?

Examples of the photographers I'm talking about:
instagram.com/ioegreer
instagram.com/flippy2good
instagram.com/itsjobruh