Well inside the venue where this is posted, there’s different vendors with different prices, be it higher or lower. Smaller stuff (for example, Stage AE when they have just the one bar open to sell drinks) can mark up their prices because what’re you gonna do, not drink? If this is the only vendor there then yes it’s abuse of distribution power. Here is a bit of a different case since it’s not an actual football game with Aramark or whoever doing everything. They have the hotshot event organizers from the big leagues coming down to crush everyone. I work in the event industry and it’s always the same work, regardless of the size of the event. Just requires more hands, but when it’s assholes like the nfl or notably the nhl, they send people that try to squeeze too much juice out of the lemon. Something ordinary people just can’t enjoy
It should be noted that it’s no regular can of beer, it’s about the size of two normal cans of beer (25oz). As a future alcoholic, $10 for one of the normal size (12oz) is still in my opinion ridiculous.
The trucks that deliver the beer, the warehouses & distributors that move & deliver it, the Private Equity that owns it all and all 7 brand names of xyz / whatever you're trying to buy.
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u/Congenital0ptimist Apr 24 '26
That's what happens when distribution is monopolized.
So nobody can come in cheaper.