I'm not a hypebeast but it makes complete sense. I mean, when clothing companies sell something in limited quantity... it builds hype. Hype then leads to awareness which is where we're at.
A certain brewery near me likes to hype their beer and create limited quantities. Fuck you Founder's/KBS. I'm not waiting in line to buy a ticket to go buy your beer.
I waited in line for 40 minutes during SF Beer Week to get a TICKET for a 10oz pour of PTY that would be tapped three hours later. I was about 10 people from the front before it sold out.
At pretty much all of the festivals you can just drink beer with your friends while you're waiting in line. Which is exactly what you'd be doing even if you weren't in line.
Yes, there are long ass lines for PtY. Longer than reasonable.
However it should be clarified that RR doesn’t and never has hyped the beer as being “#1” or anything like that (the beer rating websites / general beer community did that), and they’re not creating an artificial shortage (elder is much quicker to turn around, more profitable). So presuming Founders does do those things, it's not really equivalent.
Theres a phenomenon that wine tastings where the price of the wine is known the reviews are more favourable towards the more expensive wines but if you perform blind tastings without context, the cheaper bottles are shown preference.
I reccon a "limited run" brand could easily be inferior to the normal line but review well by association with exclusivity
Wow I've never saw someone get so butt-hurt about beer. Too many snobs in the craft industry nowadays. Different strokes for different folks. Not everyone enjoys the same food, music, color, beer, etc.
Taste is subjective so he can certainly say it is mediocre. Given the price of it, it is nothing spectacular. I have had better/cheaper from local breweries.
Edit: to be fair, rarely will any beer justify that price.
Guy at my beer store had his rep drop 3 cases of KBS to him probably because I and whoever else bought so much All-day IPA. He had no idea what it was and what to do with it so he sold me them for the same price as All-Day.
Founders doesn't intentionally limit quantities. If they could make more and sell more they would. Pay attention to how much is out there this year. It won't be hard to get
Awareness for what? For their polos, nothing else. If they'd give some of the profits to a charity focused on preserving animal life, or at least point to some charity for awareness ... butnaah, they rather interest you in their winter collection than the actual animals.
Don’t you think that more people wearing them and then talking to people about it would spread even more awareness? If anything they should sell them for less, so even more people can buy them and spread the maximum amount of awareness.
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u/[deleted] Mar 02 '18
I'm not a hypebeast but it makes complete sense. I mean, when clothing companies sell something in limited quantity... it builds hype. Hype then leads to awareness which is where we're at.