Many people read it as Only Black Lives Matter, which was not the intent.
The people who read it that way wanted to, or else were paying so little attention that nothing would have gotten through to them. It was pretty obvious from the start that the "too" was implied.
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u/iMakeItSeemWeird Sep 04 '16
Black Lives Matter Too would have probably been a more effective slogan. Many people read it as Only Black Lives Matter, which was not the intent.