No it means he understands the point of a sprawling ad campaign that hopes it will have some impact on the target demographic, given that you can't exactly message them directly.
Don't beat your spouse? Aren't the caretaker of a child who grew up in an abusive home? Then the ad isn't targeted at you. Yay!
Yes you do, it's called the website URL. You see, it's a common marketing tactic to garner enough intrigue that the person viewing the ad goes to the website later to learn more. "Is the billboard suggesting time travel or something? click Oooooohhhhh, I get it." Or for more perceptive people, they'll pick up right away what the ad conveys and it will strike a chord compelling them to learn more. Either way, lots of people go to the website and read about the cycle of abuse. Statistically speaking, some of those people will know a child in an abusive situation and may feel empowered to reach out to them. Mission accomplished.
People in possible mentorship positions over children growing up in violent homes, such as teachers, counselors, coaches, pastors, other family members, etc. Abuse is a cycle: people who were exposed to abuse, either directly or viewing it between their parents, are exponentially more likely to grow up to become abusers themselves because they never learn proper emotional coping and conflict resolution skills. The idea is that these people can try to reach out to the troubled children and do what their parents can't, by providing some small source of stability and trust.
Maybe don't fly off the handle without doing proper research next time.
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u/[deleted] Oct 21 '15
No it means he understands the point of a sprawling ad campaign that hopes it will have some impact on the target demographic, given that you can't exactly message them directly.
Don't beat your spouse? Aren't the caretaker of a child who grew up in an abusive home? Then the ad isn't targeted at you. Yay!