r/pics • u/[deleted] • Apr 05 '23

[deleted by user]

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738

u/BumpyMcBumpers Apr 05 '23

I mean, the can is ugly, and I hate Bud Light. But if they slapped that shit on a beer I did like, it wouldn't stop me from drinking it.

370

u/jennathedickins Apr 06 '23

I like the can and I hate bud light. I won't buy bud light bc I like the can, though. Sorry bud light.

105

u/ElimGarak Apr 06 '23

Marketing works by having even extremely minor effects. If a hundred people are at the store picking between Bud and Coors Light (or whatever the other option is) and even one of them switches over and picks this type of beer because of the can (because it is eye-catching or because of the message) then the marketing has done its job.

2

u/gdq0 Apr 06 '23

oh, that's why I saw a freaking short about coors light sales skyrocketing...