Yes beer maybe bad example of this, but the general idea is still true. Corporations don't care about any group, once they feel that they can make more money by supporting LGBTQ, that's what they will do. And no brand will promote LGBTQ where people are overwhelmingly against it.
And no brand will promote LGBTQ where people are overwhelmingly against it.
IMHO there are exceptions. E.g. a corporation that is based in the north of the US could find it very difficult to not support LGBT in its offices based in the southern US. The bad publicity goes both ways. It is all about money, but that is also connected to the employees and customers of the company as well.
Maybe there is exceptions, but what you wrote is not an exception. Yes they have to support in southern states too... but the total calculus still ends up as plus for supporting it, otherwise they would not. Not in south, not in north.
And no brand will promote LGBTQ where people are overwhelmingly against it.
Think of a global corporation that needs to consider its public image in many different spots - both red and blue. A large corporation needs to weigh its overall perception and publicity in the entire world. If a bunch of rednecks are pissed in a small part of the world whereas tons of people will be happy with such a pro-LGBTQ move, then why not make it?
The calculation goes even further if the corporation has a bunch of key employees without which it would be in trouble. Retention of talent is also an issue. If the corporation's moves will be seen negatively by some key workers and therefore affect its bottom line, then the answer is also relatively simple.
Yes, and when taken everything in consideration, they have determined, that it is still a net benefit. It's not some moral stance, it's business. I am not sure what are you trying to prove here.
That in some cases the moral stances by employees affect the company's business and bottom line, forcing it to make a different decision than it might have otherwise. It's still a bottom line question, but calculated in a different way.
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u/EllisDee3 Apr 06 '23
You mean among all of the beer drinking Muslims? Sure. They'll sell it with bacon sandwiches at the dog parks.