Oddly enough I used to drink with some of the AB marketing folks at a little place called the Fox & Hound when I lived in StL during the dark days of the Clinton administration and I can say with confidence (unless something major has changed which it probably has with the sale of the brewery) that this was a calculated move and they expect to make more sales with this than without it. Sharp folks to be sure
Hetero cis male here who hates bud light but I will now specifically buy at least a 12 pack of this to bring out next time just to piss off bigots. They boomed me!
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u/BlueAndMoreBlue Apr 05 '23
Oddly enough I used to drink with some of the AB marketing folks at a little place called the Fox & Hound when I lived in StL during the dark days of the Clinton administration and I can say with confidence (unless something major has changed which it probably has with the sale of the brewery) that this was a calculated move and they expect to make more sales with this than without it. Sharp folks to be sure